IS VRAI A NON-TOXIC COSMETICS LINE?

Over the years, this language has truly evolved and yet at the same time, it is a term that has become incredibly fluid and ever-changing.  I’m often reminded by cautiously conservative ingredient-aware consumers that even water itself as an element is a “chemical.”  Ah yes, indeed it is.  To remain relevant in a hyper-aware environment, I realized that I could spend my time defending my position and definition of the term “toxic” or I could take an entirely different stance in the cosmetics world and go boldly into a new arena of transparency.  If you know me, I think you can already guess which direction I went.

I will always remain steadfast in choosing only the most pristine ingredients created from Earth elements, along with the beauty of modern science and technology to provide industry-leading products that are sure to maintain the beautiful rhythmic flow of the body's natural system. I would neither create nor approve a product that I would not use on myself or the most cherished people in my life.  Including, you.

You will find on every product a full list of disclosed ingredients.
Complete transparency.

You will also notice that certain products are classified as “without exception” and others as “with exception.” 
Products in the “without exception” category are among the cleanest ingredients and you can use them with the utmost of confidence without compromise.  Products in the “with exception” category have ingredients that you may want to explore further. Although used as less than 1% of the formula, these ingredients would warrant further exploration if used in different application methods.

Transparency.
Elevated ingredient education.
All prepared for you, to make a confident and educated decision that you can feel beautifully empowered about.

ARE THE FORMULAS IN VRAI COSMETICS SIMILAR TO OTHER PRODUCTS I HAVE USED IN THE PAST?

Every product in the lineup is going to be a new formulation experience for you.  Although certain products may appear to be the same, by taking a closer look at the formula, you will discover combined key ingredients that you may be experiencing for the first time.  Meticulous care was taken in the formulation of each new product to ensure an unprecedented experience.

CAN YOU MATCH MY NEW VRAI COLOR FROM A PREVIOUS BRAND I HAVE USED?

I get it; changing cosmetics brands is a profound step to take and the colors that work best for you, are colors you marry for life. While I would love to hold a color library for every color produced by every cosmetics company, that is entirely not an option. So let’s step boldly together into the new. I have a dedicated team of Beauty by VRAI advisors that are exceptionally talented at matching colors that are ideal for you and we will do our absolute best to ensure that your transition into VRAI COSMETICS is flawless, beautiful, and like never before.