VRAI COSMETICS evolved out of the ethos from a lifelong fascination for beauty, that flowed into a passion for safe cosmetics, then met a desire for elegance, and wrapped itself with a relentless vision to instill confidence with a standard to always leave an impression of increase. A lifelong vision that came to fruition with the establishment of Beauty by VRAI in 2024.

VRAI COSMETICS represents a new, liberating direction in effortless beauty. Created in every detail by industry forerunner Melissa Poepping, VRAI COSMETICS is a shift from outdated beliefs to irrefutable truths, setting an elevated standard to wear daily, safely, with stunning confidence.

Every product is formulated around the VRAI IQ vision of integrity and every experience is designed around the Beauty by VRAI standard of excellence.

Every day can be a VRAI day.

You go first and the Universe aligns.